Storytelling
You know your work matters.
Let’s make sure everyone else knows it, too.
tante is here to help organizations across sectors tell stories that cut through the noise and connect with people. Whether you're launching a new initiative, revitalizing a brand, rallying support for your cause, or looking to gain the traction you know your brand deserves, we craft content strategies and storytelling plans that are as intentional as your mission.
Our storytelling services include:
Content strategy & planning
We help you define what to say, how to say it, and where it needs to live. From campaign roadmaps to evergreen content calendars, we give your stories structure and direction.
Story development & writing
We shape raw ideas into clear, compelling narratives. Whether it’s a brand story, keynote, report, case study, or social content, we bring out your voice in a way that resonates.
Creative ideation & messaging frameworks
Looking for fresh ways to communicate your impact? We’ll co-create new story angles, develop language that sticks, and align messaging across platforms and teams.
Workshops & team training
We offer custom workshops to help your team think more creatively, speak more clearly, and share stories that connect head and heart.
Why it matters
In today’s world, people move toward meaning. Strategic storytelling helps your organization:
Build trust
Inspire action
Strengthen internal alignment
Stand out in a crowded landscape
Our work
InsideOut Japan
Offering unique guided walking tours to international visitors, newly established InsideOut Japan was seeking support in defining its brand and building awareness in the North American market. Enter tante, with KS-Marketing. Together, we developed a series of deliverables to help IOJ achieve its goals, including: Branding & Storytelling Guidelines, a Digital Marketing Strategy, and a Content & Campaign Strategy. IOJ is now implementing the provided strategies and continues to rely on tante’s expertise to guide its evolution and growth.
Little Canada
tante has been working with Toronto-based attraction Little Canada since Summer 2023. Our initial project was to develop Branding & Storytelling Guidelines to enhance the impact of marketing, partnership development, and guest attraction efforts. The process included case study research, interviews, workshops, focus groups, and activations with the Little Canada teams, partners, past visitors, and prospective visitors. The final Branding and Storytelling Guidelines define elements such as a Brand Story & Promise, Tone & Voice, Target Audiences and Photo & Video Guidelines.
Frontenac County
In collaboration with B4brand, tante’s services were enlisted to lead a tourism brand expansion for Frontenac County. The objective was to evaluate the County’s existing brand application and make recommendations for its evolution to support local tourism development investments. In addition to conducting background and case study research, the project team hosted creative engagement efforts to uncover “what makes Frontenac, Frontenac.” Frontenac’s Tourism Brand Guidelines, which can be found here, capture the essence of the County as a place to live, work and play.
Let’s talk.
We host a free 30-minute discovery call, and build a customized proposal that directly addresses your needs and objectives.